OfficeFX® Presenter at Acura model year launch events
Technology leadership is a full time objective at Acura - the luxury car division of Honda Motor Company. For their launch events Acura design and marketing executives want to bring a dynamic and dimensional look to the visuals that back them up as they introduce their new line of vehicles to North American dealers. OfficeFX Presenter is the solution selected to meet this customer request.
Acura launch graphics are delivered at High Definition (HD) resolution (1920 X 1028). OfficeFX Presenter generates both background HD displays and standard definition customer content slides on workstations running 256MB ATI RADEON 9800 XT graphics boards. All content is rendered in real time using full screen anti-aliasing and filtering to provide crisp text and cinematic image quality. A variety of sources are combined in a special purpose online media compositing system (Montage or Spyder) for final delivery to the screen . A typical main screen display at these events looks like this.
Main screen composite showing multiple real time media sources:
1. HD background
2. HD titles
3. Speaker Support content (text and Acura interior image)
4. Canned product videos (red Acura RL)
5. Live speaker video
Martin Brinkerhoff Associates (MBA) of Irvine California is the production company responsible for all design and delivery of Acura launch events. MBA's expertise is in both 2D and 3D graphics and video production. While the final delivery vehicle of their events is typically PowerPoint®, MBA makes extensive use of tools like Photoshop®, 3ds max®, and AfterEffects™ in preparing the content that is ultimately displayed. By working seamlessly with these industry standard authoring tools, OfficeFX allowed MBA to bring dynamic and high quality real time 3D graphics to Acura events without requiring that they switch from the tools they already knew how to use.
Slide Gallery
Single High Definition introduction slide with slowly rotating background elements of transparent cubes overlain by semitransparent animating ocean surface scene.
Martin Brinkerhoff, President of Martin Brinkerhoff Associates, has stated. ”OfficeFX is allowing us to deliver the dimensional and dynamic look our name brand clients have been requesting. We were extremely impressed that such an easy-to-use application scaled to the demanding requirements of our full HD presentations. The integration of all the 2D and 3D media types we employ into a familiar system that allows us to adjust messaging right up until show time provides crucial flexibility to us and our clients.”